2013年8月21日星期三

Electric forklift heyday coming


2012 Theme Exhibition Logistics Exhibition forklift bring people different visual shock, electric forklifts have started telling people from the behind the stage, to get rid of the outerwear accessories become the protagonist, it also shows that China now electric forklift market has matured, and the demand for high, formed a certain pattern. The internal combustion forklifts due to overcapacity, homogeneous competition intensified, resulting in declining market situation, and the internal combustion forklifts no longer meet current environmental requirements.
2008 China's electric forklift by the impact of the financial crisis after there was a small decline, rebounded to 2011, almost at the speed of growth, but the impact of the European debt crisis and China's domestic economy downturn, in 2012 sales amount obviously saw a decline, but some experts are expected in recent months there will be a small increase, overall truck sales are still declining trend appears to 2014 return to a rational growth period, after which there will be a substantial growth. At this stage there will be a series of the industry reshuffle, mergers and acquisitions wave, there will be a professional electric forklift truck new entrants into the market. Hand Pallet Truck will not have much growth, even slowly exit the market.
When the electric forklift enters heyday occur when practitioners follow the trend of the phenomenon, which is the Chinese entrepreneurs these years of investment style, the future will be the emergence of a large number of manufacturers, or even appear across the industry manufacturers. Emerging manufacturers gave birth to some extent, electric forklift rapidly maturing market and promote their sales rise; also inevitably exist disorderly competition, homogeneity, low-price competition will once again disrupt the market, undermining competitive environment, once again staged from the manufacturer to the coexistence of profit loss, shuffle phenomenon. How to victory in this war it? Victory of expression is to occupy a larger market share, so the market positioning and strategy is essential. Now most people's consumption concept appeared to change, not just blindly pursue low prices, the more it is concerned about the brand, service, so the future is not to win the market price, but the brand

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