On the truck manufacturers to develop several models of market

Channel agents with less investment, quick, less resource advantages, the disadvantage is the small size does not take the amount of agents, agents kidnapped scale meeting in turn manufacturers, dealers and manufacturers will often mention conditions.
Direct model having control of the terminal, capital risk, without intermediate channel kidnapped strengths, weaknesses are: investment, human wave tactics, you must have brand.
Distribution models are usually built on a strong brand strength based on, is undoubtedly the most effective and controllable mode.
Beyond this, I think we have some model is worth studying and exploring. Although industrial and mass marketing model different from the product, but in brand communication, marketing management is also not impossible to see. In China, FMCG marketing model is still quite successful. With white goods industry as an example, but also rely mainly on channel proxy mode, but this popular commodity channel deeper and wider and longer, more outlets, many salespeople, departmental organizational structure better; division of functions in the sector, the market department is responsible for brand communication, marketing plans, customer activity, market research, data analysis, information feedback, new product definition and listing other work, the sales department is responsible for channel management, team management, target decomposition and reach, service, money withdrawn from circulation etc., they fully realized the market with sales targets. Well, for such a mature and sophisticated white goods industry, marketing and sales system management mode, I think industrial sectors are worth learning.
For the second and third tier emerging industrial enterprises or industrial Electric pallet truck  established businesses do not have the time, reputation, customer resource advantages. Maybe a lot of upfront investment of manpower, material resources to build brand, in terms of volume still can not compare with established businesses, but for industrial products, it is a long road that must be upheld, in addition there is no shortcut; while incumbents do not focus on brand marketing, then catch up by young companies are just a matter of time. Price competition in order to get rid of the curse, we must build a strong brand competitiveness; brand can break the homogenization of competition, the brand can get customer confidence; brand can enhance the value of the products; brand can help market a strong distribution capability.
Therefore, many people asked: "There are good marketing industrial model?" In traditional thinking, marketing = sales = market, when it comes to marketing mode is talking about sales model. In fact, marketing is the core of brand communication, brand marketing is the core of the former is a retreat, the emphasis is to deepen trust, enhance reputation, which is pragmatic, focusing on the digital indicator, but its entire sales process, but it is through the sale of Sales personnel actions in the dissemination of the brand.
Then, in brand marketing, there are many companies has been plagued by such a reality: how to consider industrial brand marketing results? Many employers will be linked to marketing and sales performance, because the ideal is full, the reality is very skinny, do business or to see benefits; for the marketing people, they think that brand marketing is a retreat work, can not be profit-oriented, so that hook is wrong. So, what is marketing important or important sales, has been debated. But the result is obvious, many companies chose importance sales department, ignoring the marketing department; while most foreign companies, state-owned enterprises or FMCG, white goods enterprises have complete and effective marketing tool, with a very strong marketing department. Except for Chinese industrial manufacturing enterprises, is now a chronic problem. In fact, with internet marketing, social media marketing, the rise of precision marketing tools to achieve progressively linked to marketing and sales, sales of short-term benefits and long-term investment in brand marketing effective integration has not so difficult, a balance and resolve this contradiction The key has been found.
Industrial enterprises brand marketing is no longer simply do sample advertising, and from strategy development, brand positioning, product development, marketing, sales implementation, management and other aspects, all-round to expand; a covered market and the The mission of selling more and more powerful big marketing structure ready.